Here is a video that addresses the overall concept of media literacy. I think the concepts are well presented here and that the speaker does a nice job of addressing the main things with which teachers might have to deal when teaching students about media.
How can teachers help students to evaluate all of the media to which they are exposed in one day? This video offers several tips to media literacy in just six minutes. I think the basic concepts here are good and that the tips offered are useful. Teachers will benefit from watching this video by learning about how their students take in and process everything they observe over the day.
Knowing the audience of a piece of media can be very useful when trying to evaluate what it is trying to say. This neat article is a narrative from a classroom discussion a middle school teacher had about a particular commercial on television. Teachers and students will benefit from reading this as it provides a good explanation as to the important of media literacy and target audience.
This handout provides a wonderful lesson that engages students in an evaluation of their favoite websites. One of the things they need to assess is to whom the is addressed, which allows for discussion of the target audience. I think this is a beneficial lesson plan, cosndering how much time kids spend online these days.
The target audience is the primary group of people at whom a piece of media is focused. This video explains the importance of a target audience and the different things that can be used to create a particular audience. I like the basics from the video and think it does a great job talking about media literacy and why the target audience is important.
This peer-reviewed article discusses the impact of a changing audience on the creation and presentation of media. As the various population demographics have changed over the years, the author suggests that media needs to accommodate them or get left behind. I think this article would be a great read for teachers before discussing the role of audience in media production.