A resource that explains the growing graphic novel trend. If students are reluctant readers simply because they don't like the material, one way to get them involved is to tie the required reading into a book that they are interested in (e.g. graphic novels).
Are your students good readers who get bored easily? This resource may help. The books in this article can be assigned or given as recommendations to students who are looking for something to jumpstart their interest in reading.
Scholastic suggests the use of literature circles in order to engage high school students in the required reading. This resource is complete with step-by-step lesson plans for implementing this technique.