High School
Business & Finance

Conducting Market Research

Students tend to think that they can just create a product or service and assume people will want to buy it. They frequently forget that they need to conduct market research to help them determine what people actually are willing to pay for. These resources help students learn to conduct market research.
A Collection By Teresa Potter
  • 6 Collection Items
  • 6 Collection Items
  • Discussion
Conducting Market Research
  • Teresa Potter says:
    There are many different types of market research you could conduct, which can make it confusing to know where to start. I frequently use this article as a reading assignment for homework, then students come to class to outline a plan for conducting research.
  • Teresa Potter says:
    Many students have little or no experience interviewing, especially for collecting market research. These examples help ensure they get quality information from their potential customers.
  • Teresa Potter says:
    There are many different ways you conduct market research, such as surveys, focus groups, and product tests. This article details the different types. While this is geared at marketing in an established business, the techniques are still valuable to startups to see how it's done in successful companies.
  • Teresa Potter says:
    This PowerPoint Presentation with instruction on what it means to conduct market research and a case study on how to apply the concepts. I don't use this resources to deliver the lecture myself but rather I assign this as reading homework for students.
  • Teresa Potter says:
    This highly structured lesson on creating a market research plan. I've used this lesson in it's entirety. You do need to create an account to access this resource, but the account is free.
  • Teresa Potter says:
    It is important to talk to your customers to see what they actually need rather than just taking a guess. I use this video early in my lessons to help students understand why this is all important.
BloomBoard SparkOther Cross-Curricular
BloomBoard Asks:What types of market research will help you design a quality product or service?