The 4 Ps of marketing are a starting place for many lessons on marketing a product.. This video is useful for students who are visual learners and gives just enough detail to help them start understanding he concepts.
This lesson plan and video go into detail about helping students identify their target market and the 4 Ps of marketing. There are two lesson plans, one targeted at middle school students and one at high school students.
A marketing plan can help students create a detailed plan to connect with their customers through their marketing. This is an excellent resource to pair with one of the videos on the 4 Ps of marketing and then using this activity to help them actually create a plan based on what they learned.
Some of the vocabulary involved increasing a marketing plan will probably be new for students. Marketing plan templates and lessons can help with this, but having a straightforward vocabulary list is also helpful for many students.
This page is written for adults but provides several templates for one-page marketing plans. This level of detail is perfect for middle or high school students who need to apply the concepts of developing a marketing plan without getting bogged down in complicated formats.